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Shelf Promotion

Seth's Shelf

Are you an author trying to get your book in the hands of more readers? If so, Shelf Promotion is here to help with weekly marketing tips and tricks from a professional who has managed over $4 million in advertising spend.

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How Much Does It Cost To Run Ads As An Author?

Seth's Shelf Shelf Promotion Issue No. 4, 11/6/2026 Welcome back to Shelf Promotion! If you're reading this, you're probably an author, and you've likely at least considered ads on platforms like Meta, Google or BookBub for your book. I hope the information below is helpful for you in deciding if that's a path you'd like to go down when promoting your book. Why Is Advertising Valuable For Authors? Organic social media posts are the primary marketing channel, sometimes the only marketing...

4 days ago • 4 min read
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Seth's Shelf Shelf Promotion Issue No. 3, 10/30/2026 "You cannot forget that you are one account posting one video in an endless feed of other videos, most of which are probably completely unrelated to yours." My Content Gets Views, But Nobody Buys Whenever I talk to authors about how to pitch their book and what to say on social media about it to get readers interested, I often get the same response from authors who have been making content about their book for a while. "My content gets...

11 days ago • 3 min read

Seth's Shelf Shelf Promotion Issue No. 2, 10/23/2026 "The things that you love about your book are the same things that readers love AFTER they've read the book, not the thing that drives them to try it" Differentiation Is Key It's not a secret that the indie book space is very saturated right now. With the barriers to entry getting lowered all the time, publishing numbers are only increasing, with thousands of new Indie books being published each day. Combine this with the fact that you're...

18 days ago • 3 min read

Seth's Shelf Shelf Promotion Issue No. 1, 10/16/2026 Welcome to Shelf Promotion! This is the first edition of Shelf Promotion, a newsletter designed to help authors turn their passion into a full-time job, by helping them reach more readers and navigate the business side of selling books Thanks for subscribing, and please be patient with me as I work to refine the format and content. I'm open to feedback, so feel free to respond to this email if you have any! The Genre Promise and How To...

24 days ago • 3 min read